Another one for the 'Duh!' books

From National Geographic: Bikinis make men see women as objects, scans confirm:

Sexy women in bikinis really do inspire some men to see them as objects, according to a new study of male behavior.

Brain scans revealed that when men are shown pictures of scantily clad women, the region of the brain associated with tool use lights up.

Men were also more likely to associate images of sexualized women with first-person action verbs such as "I push, I grasp, I handle," said lead researcher Susan Fiske, a psychologist at Princeton University.

And in a "shocking" finding, Fiske noted, some of the men studied showed no activity in the part of the brain that usually responds when a person ponders another's intentions.

Fiske and colleagues asked 21 heterosexual male volunteers to first take a test that scores people based on different types of sexist attitudes. The subjects were then shown pictures of both skimpily dressed and fully clothed men and women.

Most of the men best remembered headless photographs of women in bikinis, even if they'd only seen the image for two-tenths of a second, Fiske reported this weekend in Chicago during the annual meeting of the American Association for the Advancement of Science.

And the men who scored higher as "hostile sexists"—those who view women as controlling and invaders of male space—didn't show brain activity that indicates they saw the women in bikinis as humans with thoughts and intentions.

Evolutionary psychologists have proposed that women tend to look for mates who have wealth and power, so some of Fiske's colleagues have suggested running a similar test where women are shown pictures of men next to expensive cars or other affluent symbols.

But Fiske doesn't think such an experiment would work the same way, because women usually react to men they desire by "interpreting their minds, thinking about what they're interested in, and then trying to please them," she said.

Really? You think? Gee, that's so shocking. I would never have suspected that. Okay, enough sarcasm.

I suppose it's a bit biased that the lead researcher was a woman. I, for one, would like to know if the ratio of women in the whole research team before I assess the validity of the research. And obviously the findings being published a mere 2 days after Valentine's Day begs the question, "Was Dr Fiske at home planning this research project over Valentine's weekend while throwing darts at photos of her ex-boyfriends?"

That said, I agree. Men are bastards.